Construction/Building — February 1, 2010

Kids Crooked House Ranks #2 on Nielsen Ratings for Most Effective Product Placement

WINDHAM, Maine, Feb. 1 /CNW/ -- Kids Crooked House, purveyors of all things "crooked," ranked number two on The Nielsen Company's Top 10 Most Effective Product Placements on Brand Opinion. The ratings list includes primetime programs on broadcast TV and cable networks from Jan. 1, 2009-Nov. 30, 2009. The Nielsen Company measured product placements that delivered the greatest percentage of television viewers who both recalled and cited an improved opinion of the integrated brand among viewers aged 13+.

Kids Crooked House had their kid's playhouses featured on an episode of Jon & Kate Plus 8 in June of 2009. In the episode, four playhouses were delivered to the Gosselin's children and were assembled on the show. The show also featured the children playing in the playhouses helping to demonstrate just how fun the crooked playhouses are.

"We've come to realize that Kids Crooked House resonates with both children and adults," said Glen Halliday, founder and creative director for Kids Crooked House. "This ranking reminds us all that we're on our way to accomplishing our goals and that is to energize a child's imagination and to encourage kids to get outside and participate in active play."

Kids Crooked House was inspired by, and is infused with, Maine and its natural wonders. When Glen built the first Kids Crooked House for his own children, it was because he loved being outside among the pines and wanted his kids to love it too, so it's no wonder that every Kids Crooked House is built with Maine lumber, by Maine craftsmen, and can withstand everything the Maine seasons can throw at it.

    About Kids Crooked House

Based in Windham, Maine, Kids Crooked House was founded by fun-loving dads Glen Halliday and Jeff Leighton, who couldn't find a unique, affordable and imaginative playhouse for their young kids. They looked in all the big home centers and scoured dozens of web sites. The products either looked like a tool shed for lawnmowers or like a small city with a price to match. For the graphic designer and carpenter/electrician, the answer was simple: Build one of their own. The entire neighborhood was soon hanging out in Glen's back yard. So FUNky was his kid's new crooked house, the rest is (becoming) history. For more information about Kids Crooked House, visit www.kidscrookedhouse.com

For further information: Kerri Moran, +1-404-664-2090, kerri@taylormoranpr.com Web Site: http://www.kidscrookedhouse.com

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